Sustainability is the capacity to endure.
There are two major ways of reducing negative human impact and enhancing ecosystem
services and the first of these is environmental management. This approach is based largely on
information gained from earth science, environmental science and conservation biology.
The second approach is management of human consumption of resources, which is based largely
on information gained from economics. Sustainability is a global movement that is changing
the way we understand value.
A sustainability strategy focuses an organisation’s response to environmental, social and
governance trends to enhance competitiveness in the short, medium and longer term.
The sustainability movement is re-shaping the competitive playing field in response to a broad
range of social and environmental trends including climatic variability, resource constraints,
commodity price volatility, social activism, product and process innovations, unexpected
partnerships, new financial reporting requirements and regulatory policies.