Environmental sustainability: recycling, waste management, water management, renewable energy, reusable materials, ‘greener’ supply chains, reducing paper use and adopting Leadership in Energy and Environmental Design (LEED) building standards.
Community involvement: This can include raising money for local charities, providing volunteers, sponsoring local events, employing local workers, supporting local economic growth, engaging in fair trade practices.
Ethical marketing: Companies that ethically market to consumers are placing a higher value on their customers and respecting them as people who are ends in themselves. They do not try to manipulate or falsely advertise to potential consumers. This is important for companies that want to be viewed as ethical.