WWF South Africa


WWF South Africa

Within its global programme framework, the WWF network aspires to collectively tackle environmental issues. The Director General of WWF International, James Leape, has appealed to WWF offices worldwide to act as one WWF – with the best scientists, astute negotiators and offices from the Philippines to Mexico sharing resources and working together as one global network, we can catalyze change on a global scale.

This vision has been encapsulated into various network initiatives. These aim to accelerate and magnify large conservation wins across our priority species, places and footprint areas – and so achieve the necessary “transformational change” to achieve our twin goals of conserving biodiversity and reducing humanity’s impact on nature.

WWF South Africa participates in a number of these initiatives, most significantly the Global Deal Network Initiative through which WWF offices are lobbying world leaders to agree on a fair and effective global climate deal in Copenhagen this year.

WWF South Africa operates within two discrete, but overlapping, operational units – Biodiversity and Living Planet. WWF South Africa’s integrated strategy is underpinned by 8 primary goals to ensure that South Africa’s biodiversity is conserved and that our footprint remains within the earth’s capacity to sustain life.

WWF South Africa aims to:

Conserve the biodiversity assets (endangered wildlife, species, habitats and ecosystems) of South Africa
Ensure natural ecosystems and their services are appropriately valued and integrated into sustainable development
Play a leading role among developing countries in addressing the risks and opportunities associated with climate change
Improve the livelihoods of communities who are most directly dependent on natural resources through better environmental practices
Ensure that South African consumers have the knowledge to influence appropriate environmental practice from the private and public sectors
Instil a culture of environmental responsibility in Business and Industry (including agriculture, fishing and mining)
Advocate for government policies incorporating sound environmental principles that promote, maintain and enhance biodiversity and ecological services
Increase environmental skills and capacity among current and future leaders