Training Overview

Background

The ICSD (SA) offers a series of training courses and workshops on Corporate Social
Responsibility (CSR).
The training workshops were developed in conjunction with accredited trainers using the
International Organization forStandardization (ISO) guide on Corporate Social Responsibility
(ISO26000). Making CSR strategic, integrated and embedded into a business is not an easy
task. Too often CSR is seen as somethingof an “add-on” in businesses and it is difficult to get
all disciplines within an organization committed to playing their part in the social
responsibility of the whole business. It is even more difficult to broaden that strategic
approach to the whole of a company’s value chain, even if that is where some of the most
material impacts exist.

Another important dimension to making CSR strategic involves engagement with
communities. In particular we will examine effective ways to avoid conflict with stakeholders
through community engagement strategies. This has to be seen in the context of a rise of
community conflict in SA recently. As communities become more aware of their rights and
grassroots organizations become better connected through the social media, conflicts are
coming to the surface and take on a new prominence. We will discuss how many companies
are finding more constructive ways of addressing community concerns, along with a number
of tools that are being developed to help companies avoid creating new conflicts. This session
addresses learning, dilemmas and practical solutions which help companies manage volatile
stakeholder landscapes.

A new and emerging strategic issue on the CSR agenda involves a move towards creating
more inclusive businesses. The Workshop will examine innovative strategies for economic
and social development that includes poor and disadvantaged groups in the value chain of
companies. Many companies are seeking to better develop inclusive business approaches as
part of their business strategy to expand market access which also link to community
investment strategies and poverty alleviation. While such approaches can bring market
opportunities in new markets there are also possibilities to ‘create shared value’ through
products, services and business innovations.

In collaboration with the University of the North West Potchefstroom Campus CSR
Benchmarks Centre accredited short courses on CSR.

• CSR in fund raising for NGOs
• CSR in Communities – Empowerment and capacity building
• CSR in Human Resources the role of the employee
• CSR and the Brand, Social Media, Marketing and Communications

Goals

• Equip NGOs with the knowledge and understanding of how to link their approach to
Corporates for funding or sponsorships directly to core strategy of the business leading to
the benefit of both parties which will result in more accessible funding or sponsorships.
• Identify skills opportunities and methodologies on how to empower communities to engage
them in sustainable CSR programs.
• Introduce and workshop the ISO26000CSR guide implementation process.
• Implement ISO26000 CSR guide across orgnisational governance and management.
• Raise the Awareness of NGOs attending the ISO26000 CSR NGO training/workshops and
subsequent application through Corporate Social Review magazine.
• Encourage and implement complete Transparency and accountability.
• Build, develop and improve capacity, talent, and excellence within the social and NGO sector.
• Exercising fiscal responsibility.

Objectives

• Identify South African trends in social responsibility.
• Demonstrate an understanding of the role of social responsibility within the organization,
considering how the decisions you take at work can make a difference.
• Identify seven core subjects that social responsible organizations should address.
• Review the principles of social responsibility.
• Conduct a gap analysis to evaluate the organization’s current social responsibility situation,
recognizing the strategic dilemmas and opportunities for all aspects of the organization in
implementing CSR strategies.
• Demonstrate an understanding of how to integrate CSR into corporate strategies, decision
making and management to add both financial and non-financial value to the company and
society in which the organization operates.
• Identify internal and external stakeholders.
• Link social responsibility initiatives to organizational objectives.
• Evaluate social responsibility action plans against the principles of social responsibility.
• Engage with stakeholders.
• Implement social responsibility initiatives.
• Improve the support for NGOs, NPOs and Public Benefit Corporations in terms of
governance, management, funding and revenue.


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